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on the advantage of site maps
SEO Sitemaps Give Websites a Boost
A lot of web pages will find an SEO sitemap
useful in improving their performance. SEO stands for
“Search Engine Optimization”, the process that aims to create
or revise Internet sites so that it can be better found by
search engines. The objective of SEO campaigns is to have
websites appear in the top listing or first results page of
search engines.
Internet search engines, such as Google and A9,
maintain a very large database of Web pages and available
files. To do this, they devise a program called a web
crawler, or spider. This software automatically and
continuously surfs and hunts content in the Web. Pages
that the spider finds are retrieved and indexed according to
text content, giving more weight to titles and paragraph
headers. Spiders never stop navigating the web from page
to page, to index the relevant content of the Internet.
Besides looking at the text of titles and headers, some
programs are able to identify default tags and keep a library
of these page keywords or key phrases in the index.
When a user connects to the Internet types a
query, which is automatically interpreted as keywords, the
search engine scans the saved index and creates a list of web
pages that is most appropriate to what the user is searching
for.
SEO will use all the combined techniques of
keyword analysis, smart code, good content literature, link
popularity study and website organization to place the subject
web page as high as possible in the list of search results in
search engines. Web pages displayed on the top of results
pages are assumed to get the most attention, and therefore,
opportunity for earnings for web businesses and pages with
sponsor links.
Search engines usually return a list of results
ranking pages according to the number of Internet sites linked
to them. Results can be classified as organic, or
sponsored links. Sponsored links are shown prominently
because their creators or agents paid the search engine.
Sponsored links are the main source of income of search
engines. “Organic” search results are the lists of actual
results from the engines index and are directly related to the
keyword typed in the request.
One of the more effective techniques of SEO is the creation of
a well-organized site map in a website. Since the site’s
main page and other content are directly linked to a site map,
spiders can more easily move through the website, identify the
key words of the content, and index these for a search
engine. This is where the SEO sitemap helps the website
creator or administrator.
Site maps are usually pages filled with
links. These are shown as tables or lists, although lists
are generally more effective. Writing code for SEO
sitemaps is very easy and simple to format and maintain.
These are ideally basic HTML pages with default tags, logical
titles and keywords scattered in the Meta description.
Introduction areas can contain more of the keywords. The
site should have a main heading for every directory.
A simple list layout helps reduce unnecessary
tags that might “hide” your keywords. Some spiders give
more weight to the following, than text in the normal body of
the webpage: heading text, content within link elements,
text nearer the top of the page and the text written for a
link. Therefore, writing the keywords and links in these
areas could somehow move up the web page’s ranking. This
goes for SEO sitemaps as well.
Web sites should be designed consistently, so
navigation models should follow the flow of the site map.
Therefore, the first section in the site map should be the
first link in the navigation bar.
In an SEO Sitemap, and most pages, the headings
contain title attributes where more key phrases in the site map
can be added. Keywords are generally well chosen and written in
the body of a webpage. However, in an SEO site map with
little text, key words should be added as much as
possible. As much as possible, web links should follow
web page titles, and must undergo SEO during coding. Care
must be exercised not to cram the page with keywords and links,
or the page will be interpreted as blatant spamming and not
receive any traffic at all.
There is no way to guarantee that a website
will be shown in the topmost ranking of "organic" search
results for an extended period of time. However, smart
and responsible SEO sitemap techniques can be used to place the
website high up in the search position. Regular
monitoring and adjustment of the SEO Sitemap and search results
would ensure that a website is kept near the top ranking and
receiving lots of web user traffic.
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